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Goldman Sachs predicts that Generative AI Could Impact 300M Jobs

Updated: Jun 1, 2023

During my recent appearance on i24NEWS, we delved into the evolving landscape of artificial intelligence and its profound effects on the job market. Today, I would like to delve deeper into the topic and explore the balance between job displacement and job creation in the era of AI. While it is true that certain industries will witness a shift in job roles, it is essential to recognize that new opportunities are also emerging, paving the way for a transformative future.

Shifting Workforce Dynamics:

Recently, BT Group, one of the world's leading telecommunications companies, announced its plans to reduce its workforce by 55,000 positions by 2030. Similarly, IBM made the decision to suspend hiring for 7,800 positions. These announcements understandably raise concerns about job losses. However, it is important to view these changes in the broader context of technological progress.

AI and Job Replacement:

The implementation of artificial intelligence technologies often leads to automation, streamlining processes, and reducing the need for certain manual or repetitive tasks. As a result, some jobs that can be efficiently handled by AI systems might indeed be replaced. This transition can be seen as a natural progression in the quest for increased efficiency and productivity.

Microsoft's Salary Decision:

In a recent announcement, Microsoft CEO Satya Nadella conveyed that the company would not be raising salaries for full-time employees in 2023. This decision reflects the intricate balance between managing costs and investing in technological advancements. By leveraging AI and other cutting-edge technologies, companies can potentially optimize their operations and allocate resources strategically.

The Role of Job Creation:

While it is undeniable that AI may lead to job displacement in certain sectors, it is essential to recognize the simultaneous emergence of new job opportunities. As technology continues to evolve, the demand for skilled professionals to design, develop, and maintain AI systems is on the rise. The rapid growth of the AI industry has given birth to various specialized roles, such as AI engineers, data scientists, and machine learning experts.

Generative AI and Goldman Sachs' Insight:

Goldman Sachs, a leading global investment banking firm, predicts that generative AI could potentially impact around 300 million jobs. This forecast may initially seem alarming. However, it is crucial to note that such estimations are based on the assumption that AI will continue to progress at an exponential rate. It is equally important to consider the potential for new industries and job roles to emerge alongside these advancements.

A Balanced Approach:

In order to navigate the transformative landscape of AI and its impact on job creation, it is imperative to adopt a balanced approach. Instead of fearing AI's potential to replace jobs, society should focus on harnessing its capabilities to augment human productivity and unlock new opportunities. This can be achieved through upskilling and reskilling initiatives, ensuring individuals possess the necessary skills to thrive in the AI-powered workforce of the future.


While headlines about job cuts and the impact of AI on employment can be disconcerting, it is important to maintain a nuanced perspective. The rise of AI technology undoubtedly introduces new challenges, but it also presents immense possibilities for the future of humanity. By embracing the transformative potential of AI, individuals and organizations can position themselves to capitalize on the wave of opportunities that lie ahead. Together, we can shape a future where humans and AI coexist harmoniously, leading to a prosperous and inclusive society.

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